The First Ever Viral Skateboarding Video Global Phenomenon | PJ LaddSigned PJ Ladd Boards available at storiedskateboarding .com !!! In ‘The First Ever Viral Skateboarding Video Global Phenomenon | PJ Ladd’, our host, Torey Pudwill sets the stage for ‘A Horribly, Wonderful Global Phenomenon’, where we tell the behind-the-scenes story of the groundbreaking, game changing and curious success of, ‘PJ Ladd’s Wonderful, Horrible Life’ by Coliseum Skate Shop, out of Melrose, Massachusetts in 2002. This was intended to be a local shop video, so why was this video such a global phenomenon? We sat down with the man himself, PJ Ladd along to get the inside scoop. He says it all began once their friend got a Sony VX100 and casually filming skate tricks. PJ would skate in his father’s garage and then take the train into the city to meet with the Coliseum crew. The truth is, nobody really knows why it spread so vastly aside from the fact that it was great! Behind the greatness was a pure, skate energy as PJ describes it…something highly relatable to skaters worldwide, something you can’t imitate or recreate. The skaters, the characters, everything that makes up your classic “skate crew”. Ryan Gallant claims it was a mix of that…and a little bit of rumor-spreading by the shop owners and Filmer, Matt Roman, Arty Vagianos, and Dave Kordan. They would make wild claims on Slap Message Boards such as Southie beating up Elissa Steamer. Jereme Rogers claims it was a combination of the skating, music and the marketing genius of the skate shop owners. He claims that when Jason Dill first saw it, he compared the impact to Plan B ‘Questionable.’ Regardless of WHY it took off, skateboarding was never the same again. At the time, legendary videos such as Flip ‘Sorry’, Zero ‘Dying To Live’ and Shorty’s ‘Guilty’ featuring iconic pros Chad Muska, Jamie Thomas, Arto Saari & Geoff Rowley were at the top of the charts, not