Element Hoffman California Fabricshttps://us.elementbrand.com/c/hoffman-collection Celebrating Skateboarding’s original surfing heritage through a collaborative project with iconic Hawaiian print manufacturer Hoffman California Fabrics. Rube P. Hoffman founded Hoffman California Fabrics in 1924 after he relocated his family from NYC to LA. Today the company is still family owned and is run by the founders’ son Walter Hoffman, Element Pro rider Greyson Fletcher’s great great grandfather. #ElementHoffman