Fall 17 in Boise, Idahohttps://eu.elementbrand.com/page/fall-17-collection Through the Fall 17 collection, the Element brand celebrates the road travelled over the incredible twenty-five years and staying true to its core values to stand as a positive skateboarding lifestyle brand. The collection inspiration is based upon the quest to go back to simplicity, to search out geographical locations that permit us to go on a journey and re-build on solid ground, away from the unnecessary noise and pollution of all descriptions. It is within the uncompromised attitude we see in our team, in Elemental Awareness’s work and every positive contributor from artists, staff, skateboarder, that feeds into the brand, its purpose and its peoples. This is what sets the Element brand apart, this is what we are creating together, this is the purpose. Filmed in Idaho USA, the video lookbook builds entirely on the brand’s principles – Skateboarding, The Arts & Nature. Streets and the great outdoors are the backdrop of the short video, which captures Element riders Brandon Westgate, Nassim Guammaz, Jaakko Ojanen and Dominick Walker doing what they do best - skateboarding and enjoying life to the fullest.