HUF Lookbook // Spring 2017 CollectionOut with the old and in with the new! The refreshed HUF website features the latest on events, promotions, team rider news, videos and product! Coinciding with the new website is the release of the HUF Spring ’17 Footwear and Apparel Collection! Embracing HUF’s roots in subversive skate and street culture, the HUF Spring 2017 Collection is driven by common ideologies of punk, reggae, and dancehall movements from the late 70s and early 80s. Vintage patterns, strong iconic motifs and bold graphic language of that era are re-contextualized into contemporary apparel silhouettes and illustrated across styles such as the Kingston Jacket, Souvenir MA-1 Jacket, 45 RPM L/S tee, Aggro Football Tee, and Bob L/S Shirt. Utilizing premium materials of high-quality handfeel, the collection offers an elevated range of tailored cut and sew. High-density puff prints, flocking, appliqué, and embroidery are explored throughout tees and fleece, while vibrant overdyes are applied throughout the entire collection. Innovating upon shapes, performance, and functional constructions, HUF Footwear debuts the HUF Hupper 2 Lo this Spring. Durability from the ground up, the HUF Hupper 2 Lo features a refortified, higher-profile 3D foxing tape for longevity, grip, and stability, as well as PERFSHOCK insole technology for comfort. Additional colorways are refreshed for the season in existing HUF Footwear and signature models including the Cromer and Dylan Slip On. Through HUF’s unique vision, the collection seeks to unite the spirit of the subcultures that define a generation. The HUF Spring ’17 Collection is available now at our HUF online store, HUF Los Angeles, HUF New York, and at HUF retailers worldwide.