Giovanni Alvarez, 11 years old, repping for Klen Laundry. KLeN Laundry: Who We Are: Born in a basement in Long Beach, CA and founded on the principals of style, comfort and eco-friendly materials, KLeN Laundry has revolutionized the way you will think about socks forever. Did we invent the sock? No. But we REINVENTED the way socks are made by taking cotton out of the equation and utilizing an insanely comfortable blend of bamboo and other eco-friendly materials. In the end, these things shouldn't be called "socks" but rather "happiness" for your feet! It's time you emptied your drawers of boring cotton socks and experience the best thing to come out of Long Beach since Sublime!