MAKE IT COUNT COMMERCIAL - "BOARD" This is an updated commercial from a (2007) commercial series called "Start To Finish" which was directed by Craig Metzger and Kirk Dianda, and shot by Josh Martelli. The commercial series focused on the symbiotic relationship between a skateboard's creation and the skater in his environment. Recently, we at Element, unearthed the original footage for our current film project; MAKE IT COUNT, and released a re-edited commercial. Cast: ELEMENT SKATEBOARDS, KIRK