RVCA and CITADIUM celebrated 3 weeks of in-store activation featuring Paris-based artist Pablo Cots, taking over the 1st floor of the iconic sportswear & lifestyle store of Caumartin, Paris. With a customized 10sqm mural executed live across the 3-week happening, Cots was able to connect with hundreds of daily visitors, stopping by the space to enjoy the colorful work, walking away with a free screenprint Special Edition tee produced on location. From RVCA’s latest Summer range to Pablo Cots’ live creation, RVCA brought a unique & authentic experience to one of France’s most visited stores.Cast: RVCA and Jonayd CherifiTags: rvca, citadium, caumartin, pablo cots, paris, france, fashion, lifestyle, live art, activation, art and mural