Berrics Top 50: 22 | The Way Up - Paul RodriguezSubscribe to The Berrics 👉http://bit.ly/TheBerricsYoutube We conceptualized this documentary short for Target. (Wait! Where are you going?!)… 2013's "The Way Up" tells the story of P-Rod's rise, in his own words, with a surprising cast of characters—including local favorite, the El Pollo Loco chain. This was a groundbreaking moment for us, getting out of the park and honing a more cinematic approach, and we're extremely honored to have Paul's approval for such a personal piece. And with Target involved, it was crucial that we hit the bullseye. Daily Videos and more: http://theberrics.com Like The Berrics on Facebook: http://fb.com/berrics Follow The Berrics on Instagram: http://instagram.com/berrics Follow The Berrics on Twitter: http://twitter.com/berrics Follow The Berrics on Snapchat: @TheBerrics