See More: http://etnies.com/marana/ The most durable skateboarding shoe on the market has partnered with one of the world’s top manufacturers of premium rubber to develop an outsole that is 3X MORE DURABLE. The original Marana was an incredibly durable shoe, but contrary to most skate shoes, the upper was so long lasting that the 400 NBS rubber outsole could not keep up. We were able to identify a weakness in the outsole as an opportunity to make the shoe even better than before and in an effort to continuously improve the world’s most durable skateboarding footwear, etnies joined forces with Michelin to translate the performance and durability of Michelin tires to the outsole of a shoe. After Chris Joslin wear tested different rubber compounds, it was the Michelin’s PC00 rally racing compound that stood out among the rest due to the long-lasting formula. The Michelin compound is a premium Outdoor Compound (OC) for greater durability on uneven terrain, strong for stability and with good abrasion resistance. The outsole tread features large tread sculptures for maximum durability, interlock design for better adherence, multiple ¬flex lines for board control and reactivity, deep grooves for weight reduction, and a high contact surface for support and shock absorption. The Marana sole also features cupsole construction, which creates a thicker barrier between the skater and the board. Together, these features make the new Marana the toughest on the market for high performance skateboarding.