Shop the Collection: etnies.com/shop/element-collaboration/ etnies is proud to celebrate Earth Day with our like-minded, environmentally conscious friends at Element by launching a Jameson Bloodline collaboration collection featuring common riders, Julian Davidson & Nick Garcia. Five years ago, the first tree from the etnies Buy a Shoe, Plant a Tree reforestation project was planted. It began with one. It starts with you. One seedling. One tree. Expanding to a forest. Now across three continents. One million trees later, the Buy a Shoe, Plant a Tree reforestation project is Built By Skateboarding. For every shoe purchased within the Jameson Bloodline, a tree is planted as your individual contribution to the planet. Thank you. Happy Earth Day!