RVCA celebrates the release of our new DENIM program at the RVCA Fairfax store in Los Angeles on Thursday, July 23rd. RVCA Artists & Advocates were in attendance along with music by the Blackouts and live alterations by Denim Doctors. Video by Brandon Jensen, song "What to Do" by Dead Ghosts. Photo Gallery here: rvca.com/b/post/rvca-denim-launch-partyCast: RVCATags: RVCA Denim, Denim Doctors and RVCA Fairfax