A motion picture celebrating America's First Boarding Company. For more info and behind the scenes video of the making of "True To This" visit http://www.volcom.com/truetothis When Volcom was founded in 1991, it was the first company to combine surfing, skateboarding and snowboarding under one brand from its inception. This way of life influenced the anti-establishment style and attitude that defined a generation. The cultural phenomenon was best captured when Volcom released "Alive We Ride" in 1993: a film documenting the raw excitement and spontaneous creativity inherent to the lifestyle. Twenty years later, with the release of "True To This", Volcom again captures the energy and artistry of board-riding in its purest forms. Shot all around the world and showcasing iconic athletes, "True To This" is a tribute to the movement that inspired a generation and the people and places that embody that spirit today. -Music- Song: It's Kind of a Deal Where... Artist: Zorch Release: Zzoorrcchh iTunes: http://georiot.co/3tha Amazon (vinyl): http://georiot.co/1hYn Courtesy of Sargent House, Zorch on tour now: http://tmblr.co/Z4_lJyw9n3d2