Behind The Design | Paul Rodriguez For Primitive shop.ccs.com Few individuals in the skateboarding game hustle harder than Nike SB, Plan B and Primitive pro, Paul Rodriguez. From contests and commercials to retail and movies, the man literally does it all. Which is why it comes as no surprise that his retail store, Primitive, has gone from humble sneaker shop to global apparel brand within just a few short years. Take a little stroll inside the Encino, California hub of the Primitive brand, see where it all started and get the low down on some of the latest designs currently available in the CCS shop from P-Rod himself in this special edition of Behind The Design. Check it out. Check Us shop.ccs.com CCS Blog blog.ccs.com Like Us facebook.com Follow Us: twitter.com Watch Us: youtube.com